Daytona

Family Rides

The checkered flags waving, the roar of miniature engines, the adrenaline of taking a turn at full speed: Daytona rides bring the magic of car racing straight to amusement parks. Born from the dream of letting everyone experience the thrill of a race on the legendary American circuit, these attractions have captivated generations of visitors and evolved over time.

From the first electric car tracks, they have transformed into real interactive circuits, featuring parallel lanes, winding curves, and miniature vehicles with a retro design inspired by vintage race cars. Today, the experience is immersive and engaging: in total safety, every young driver truly feels like they are in a real race, keeping the car on track without touching the edges, heart pounding until the final finish line.

The charm of these rides lies in allowing both young and old to experience speed firsthand, turning every lap into an unforgettable adventure. For over sixty years, we at Preston & Barbieri have been at the forefront of this passion. Throughout this time, we have helped grow and innovate Daytona rides and the entire amusement park attraction industry.

Thanks to decades of experience and an almost artisanal attention to quality, we design Daytona circuits installed worldwide, customizing them to match each park’s theme while always ensuring the highest safety standards. Every new model combines advanced technology with Italian creativity: from cars equipped with digital dashboards and modern electronic systems to the meticulous attention to the scenic details of the track.

We are proud to have left our mark in the industry. Thanks to the trust of our customers and the enthusiasm of the public, we are now recognized as an international benchmark in the world of amusement rides, and we continue to look ahead, ready to write new chapters in this thrilling story.